LIFELABS

identity, web design, motion

2021 – 2022

Brand development, campaign identity, and web design for LifeLabs Design. LifeLabs is a textile and apparel brand using Stanford-developed technology to bring advanced heating and cooling materials and clothing to market. The work for LifeLabs utilizes reserved, balanced typographic layout and expressive photography to communicate minimalism and essentialism.

Brand Site

Credits:

Danny Segal (Creative Direction)

Cassandra Croft (Copy Director)

Tara Mohtadi (Director Of Brand Marketing)

Greg Seals (Senior Marketing Manager)

Heather Ham (Senior Manager of Creative Operations)

1/7

jacket campaign design

2/7

influencer mailer

3/7

everyday tee campaign design

5/7

social infographics

6/7

email design

7/7

ALEX CHADSEY MUSIC

branding, web design

2021

Brand identity and web design for a musician, educator, and producer named Alex Chadsey. Alex’s practice aims to celebrate music and educate and inspire people to make music. The identity reflects Alex’s positive, joyful approach through vibrant color palettes, as well as a mix of calm, balanced layouts and arrhythmic alignments.

Brand Site

Credits:

Jeff Brock (Website Development)

1/5

brand guidelines

2/5

website

3/5

business cards

4/5

social banners

5/5

BURY ME IN ARMOR

logo, title cards, posters

2020

Logo, title cards, credits, and posters for Bury Me In Armor. Bury Me In Armor is a short film about secrets that are uncovered after the death of a father figure in a family with a long history of tragedy. The typography is stark and abrupt, reflecting the events in the film; the logo stacks to suggest the feeling of being buried.

Film Trailer

1/4

film festival circuit posters

2/4

variant posters

3/4

title cards and credits

4/4

REGRESSION

motion graphics, digital

2020

Cover art for the launch of NYC techno label Regression Records’ mix series. The digital covers were placed on social and soundcloud, presenting a design opportunity for both static and motion versions. The six covers are meant to mesmerize, and in counterpoint to the label’s name, to give a feeling of regressing and forward movement.

1/5

2/5

3/5

4/5

5/5

FRUITCUP

branding

2020

Visual identity for FRUITCUP. FRUITCUP is an interior staging consulting service focused on bringing feelings of energy, empathy, and play into the spaces of their clients. To evoke a playful identity, FRUITCUP utilizes unexpected arrangements, energetic color combinations, and crisp interior photography.

1/5

logo anatomy

2/5

color ways

3/5

layout system

4/5

their application

5/5

SONAR FESTIVAL

motion graphics

2019

Motion layouts played in between performances at Red Bull Music Academy’s showcase at Sonar Festival in Barcelona. Each of the 30 animations were unique to the performers in the showcase, inspired by their respective sound and energy.

Credits:

Gonzalo Hergueta (Creative Direction)

1/7

2/7

3/7

4/7

5/7

6/7

7/7

WOMANIKIN

branding, web design, motion graphics

2019

Visual identity, web design, and motion graphics for the Womanikin. People with breasts are 27% less likely to receive bystander CPR than people without; The Womanikin is a training tool for teaching performance of CPR on women in cardiac arrest. The project intends to communicate a sense of seriousness, while remaining approachable with playful design elements.

Brand Site

Credits:

Mica Gallino (Creative Direction)

Gonzalo Hergueta (Design Collaboration)

Hannah Lewman (Strategy and Copy)

Elana Sasson (Creative Production)

1/7

logo design

2/7

web design

3/7

launch video excerpts

4/7

launch video adapted for socials

5/7

social grid layouts

6/7

press

7/7

KILBOURNE

apparel, posters, lp cover

2018 – ongoing

Apparel, cover, and flier designs for dj and producer, Kilbourne. Kilbourne’s performances and releases focus on a dynamic balance of havoc and euphoria through pounding, undeniable hardcore techno. The work is always done in close collaboration, always fun, and always hardcore.

Kilbourne's Music

1/6

nj terror sweatshirts

2/6

cathedrals lp layout

3/6

cathedrals lp longsleeve

4/6

cathedrals lp longsleeve

5/6

motion party flier

6/6

SP FILM FESTIVAL

print

2017

Program design for the 25th annual Seattle Polish Film Festival. SPFF wanted a new look to their print program that both attracted new, younger audience while respecting the devoted Polish communities and audiences that have supported the festival over the years. The layouts were inspired by Polish poster design and reflected the somber tone of the festival's films. The layouts also utilize typography made by Polish designers to pay homage to the festival's context and history.

1/7

toc

2/7

event calendar

3/7

film description layouts

4/7

film description layouts

5/7

staff and attribution pages

6/7

back cover (left) front cover (right)

7/7