identity, web design, motion
2021 – 2022
Brand development, campaign identity, and web design for LifeLabs Design. LifeLabs is a textile and apparel brand using Stanford-developed technology to bring advanced heating and cooling materials and clothing to market. The work for LifeLabs utilizes reserved, balanced typographic layout and expressive photography to communicate minimalism and essentialism.
Danny Segal (Creative Direction)
Cassandra Croft (Copy Director)
Tara Mohtadi (Director Of Brand Marketing)
Greg Seals (Senior Marketing Manager)
Heather Ham (Senior Manager of Creative Operations)
branding, web design
Brand identity and web design for a musician, educator, and producer named Alex Chadsey. Alex’s practice aims to celebrate music and educate and inspire people to make music. The identity reflects Alex’s positive, joyful approach through vibrant color palettes, as well as a mix of calm, balanced layouts and arrhythmic alignments.
Jeff Brock (Website Development)
logo, title cards, posters
Logo, title cards, credits, and posters for Bury Me In Armor. Bury Me In Armor is a short film about secrets that are uncovered after the death of a father figure in a family with a long history of tragedy. The typography is stark and abrupt, reflecting the events in the film; the logo stacks to suggest the feeling of being buried.
motion graphics, digital
Cover art for the launch of NYC techno label Regression Records’ mix series. The digital covers were placed on social and soundcloud, presenting a design opportunity for both static and motion versions. The six covers are meant to mesmerize, and in counterpoint to the label’s name, to give a feeling of regressing and forward movement.
Visual identity for FRUITCUP. FRUITCUP is an interior staging consulting service focused on bringing feelings of energy, empathy, and play into the spaces of their clients. To evoke a playful identity, FRUITCUP utilizes unexpected arrangements, energetic color combinations, and crisp interior photography.
Motion layouts played in between performances at Red Bull Music Academy’s showcase at Sonar Festival in Barcelona. Each of the 30 animations were unique to the performers in the showcase, inspired by their respective sound and energy.
Gonzalo Hergueta (Creative Direction)
branding, web design, motion graphics
Visual identity, web design, and motion graphics for the Womanikin. People with breasts are 27% less likely to receive bystander CPR than people without; The Womanikin is a training tool for teaching performance of CPR on women in cardiac arrest. The project intends to communicate a sense of seriousness, while remaining approachable with playful design elements.
Mica Gallino (Creative Direction)
Gonzalo Hergueta (Design Collaboration)
Hannah Lewman (Strategy and Copy)
Elana Sasson (Creative Production)
apparel, posters, lp cover
2018 – ongoing
Apparel, cover, and flier designs for dj and producer, Kilbourne. Kilbourne’s performances and releases focus on a dynamic balance of havoc and euphoria through pounding, undeniable hardcore techno. The work is always done in close collaboration, always fun, and always hardcore.
Program design for the 25th annual Seattle Polish Film Festival. SPFF wanted a new look to their print program that both attracted new, younger audience while respecting the devoted Polish communities and audiences that have supported the festival over the years. The layouts were inspired by Polish poster design and reflected the somber tone of the festival's films. The layouts also utilize typography made by Polish designers to pay homage to the festival's context and history.