Distant Star is a festival uniting science fiction film and live techno music. The assignment was to create an ad campaign for a film festival, of our choosing. I chose to blend two areas of art that struck me as having numerous parallels. The festival consists of three different kinds of events — film screenings, live musical scores performed to science fiction classics, and evening raves.
Distant Star's logo is variable. The primary logo is shown below, but is adapted to distinguish between the three types of events offered at Distant Star.
A phasing technique is used in various touch points for Distant Star. The treament is created through working with curves of a photograph, then duplicating and shifting the image while mixing layers with a luminosity blend mode. The technique is meant to mimic the effect and feeling of dub and delay utilized in techno to envelope the listener in an enclosed environment of sound.
Univers is used throughout the brand. This typeface was chosen for its conceptual attempts to bring about balance and unity, while also conveying a bold, confident structure.
A series of print posters to advertise the festival.
Distar Star Poster 1/3 titled "Life"
Distar Star Poster 2/3 titled "Misery"
Distar Star Poster 3/3 titled "Love"
Cinematic promotion for Distant Star 2018 meant to invigorate loyal fans and stir curiousity in others.
Digital ticket for festival weekend pass sent via email.
Each year, a print program is designed for Distant Star. In the program, festival goers can find information about showcase and event times, notes on films being shown, and letters from the festival organizers. The program is meant to feel intimate, celebratory, and special.
The program always includes the origin of the festival's name which comes from a passage from, South of the Border, West of the Sun, by Haruki Murakami:
“Sometimes when I look at you, I feel I'm gazing at a distant star. It's dazzling, but the light is from tens of thousands of years ago. Maybe the star doesn't even exist any more. Yet sometimes that light seems more real to me than anything.”
Each film was given its own spread. This was done to give the films the space and context they required.
Layouts indicating films that would be shown with a live score.
The rave showcase layouts were given a different treatment to distinguish them from the screenings and live score showings.
Ambient photospreads were placed between sections to create mood and pause. The photospreads call out the emotive, sensitive nature of the festival.